Quezon City, Philippines – The Loop has officially opened The Loop X, its first premium lifestyle tech flagship store, located at SM North EDSA Annex, Third Floor.
More than a traditional tech store, The Loop X is designed as an experiential destination built around three pillars: Xperience, Xplore, and Xcape.
So what makes this different from every other tech store you've walked into? Everything.
The Loop X is the highest classification in The Loop's store lineup, built as an experiential concept store from the ground up. Think dedicated zones where you actually get to interact with the tech, not just stare at it behind glass. There's a VR Room for those who want to test the future before they buy into it.
“The Loop X represents how we see the future of technology retail—less transactional and more experiential. It brings together technology, lifestyle, discovery, and curation in one destination, giving customers more reasons to explore, engage, and find what best fits the way they live,” said Francis G. Chua, Director for Marketing of The Loop. “It is our most complete expression of ‘Live Your Style.’”
There's an in-store cafe, because good conversations (and good finds) deserve good coffee. And the product mix? More premium, more curated, featuring the latest devices and unique items you won't find anywhere else in The Loop's network.
Here's what you can look forward to on your visit:
- Xperience: Dedicated experience zones and an in-store cafe that turns shopping into a hangout
- Xplore: A curated product mix plus media partner store tours
- Xcape: Interactive games, a live A Capella performance, and a roaming Polaroid to capture the moment
Opening day brought exclusive in-house offers, along with partnerships with select banks, NBFIs, and brands, giving guests even more reasons to stop by, explore, and make it their own.
To celebrate the big launch, The Loop is dropping massive deals and discounts on your go-to Apple and Android devices, accessories, and tech essentials.
Founded in 2014, The Loop has evolved from a technology retailer into The Lifestyle Tech Curator, bringing together personal technology, lifestyle essentials, and emerging innovations.
With The Loop X, that evolution takes its next step—creating a destination where technology is not simply displayed, but experienced, explored, and integrated into everyday lifestyle.
Xperience. Xplore. Xcape. Live Your Style.
